SwipeDeck 360

SwipeDeck 360 is a high-impact, interactive HTML5 rich media ad format. It features a stack of swipeable cards layered over a branded background, utilizing a "drag-and-drop" or "swipe" motion to guide users through product features, brand stories, or multiple offers in a single ad unit.

SwipeDeck 360 is purpose-built for the Google Marketing Platform (GMP). It is fully compatible with:

• Display & Video 360 (DV360)
• Campaign Manager 360 (CM360)
• Google Studio

This format is ideal for campaigns focused on Brand Awareness and Consideration. It works especially well for:

• Product Catalogues: Swiping through different models or colors
• Storytelling: Revealing a sequence of messages or steps
• Feature Highlights: Breaking down product benefits into digestible cards

To ensure optimal performance and fast load times, the following specifications are recommended:

• Card Count: Up to 10 swipeable cards
• File Formats: JPG or PNG
• Max File Size: 100KB per asset
• Required Assets: Branded background image and individual card images

SwipeDeck 360 supports standard high-impact dimensions for both mobile and desktop environments:

• Vertical: 300x600, 320x480
• Horizontal / Banner: 300x250, 970x250

Yes. Because it is integrated with Google Studio, SwipeDeck 360 supports custom rich media tracking events, including:

• Swipe counts (how many cards the user viewed)
• Interaction rate
• Exit clicks (which specific card led to a website visit)

The format uses fixed ad sizes optimized for both mobile web and desktop environments. The 320x480 dimension is specifically optimized for mobile viewing.