BIGPLAY

BigPlay is a high-impact, wide-format ad designed for motion. It uses autoplay video and bold visuals to transform a standard billboard into an immersive, motion-led experience. It is built for brand campaigns that demand presence and performance.

BigPlay is a Rich Media ad format built using HTML5 and designed for wide, bold visuals.

Platforms: Google Marketing Platform (GMP), specifically Studio and CM360 (Campaign Manager 360).

Devices: Desktop only.

Ad Size: Fixed at 970x250 pixels.

Best For: Campaigns focused on driving Consideration and increasing Awareness.

Essential assets include:

• Video (16:9 aspect ratio)
• Images
• CTA Text

• Aspect Ratio: 16:9 landscape
• File Type/Codec: MP4 (H.264)
• Recommended Size: ≤ 1MB
• Maximum Size: Up to 2MB (publisher dependent)
• Videos must be compressed and optimized for fast loading

• Dimensions: 970x250 pixels
• File Size & Type: ≤ 100KB; JPG or PNG
• Color Mode: RGB (WebP and CMYK not supported)

The format uses autoplay video. Following Rich Media best practices, the video is typically muted by default, with sound enabled only through user interaction.

The ad includes Custom Metrics to track:

• Clicks
• Video Playback & Interaction
• Banner Interaction

Video Metrics:

• Video: Play
• Video: MidPoint
• Video: Complete
• Video: Interaction Rate

Exit Metrics:

• Background or Logo Click
• CTA Click

Yes. CM360 requires a separate backup image to be uploaded for cases where the HTML5 Rich Media creative cannot load.