Best for: Consideration, Awareness
Sizes: 970x250, 300x600, 320x480
Devices: Desktop, Mobile
Platform: Studio, CM360
Ad Type: Rich Media
Assets: Video (16:9), Images
Format Type: In-banner Video
BrandPlay is a high-impact rich media ad format designed for brand-first storytelling, featuring a landscape video integrated into a clean, branded backdrop.
BrandPlay is primarily designed for Awareness and Consideration phases of the marketing funnel.
The format is built for the Google Marketing Platform, specifically requiring Google Studio and Campaign Manager 360 (CM360).
BrandPlay supports three standard sizes:
The recommended video file size is 1MB or less, with a maximum limit of 2MB depending on publisher specifications.
Total Ad Weight: The total ad weight (including video, images, and code) should not exceed 2MB to ensure optimal performance and exchange acceptance.
The format tracks standard video events and custom exits, including:
It is recommended to use compression tools such as HandBrake or Adobe Media Encoder to optimize the video before uploading it into the creative template. Proper compression ensures faster load times and better performance across exchanges.
