Best for: Consideration, Conversion
Sizes: 300x600, 160x600, 300x250, 728x90, 970x250, 320x50
Devices: Mobile Web, Desktop
Platform: Studio, CM360
Ad Type: Rich Media
Assets: Images, Text, Logo
Format Type: Remarketing, Data-Driven, Carousel, Shoppable
Showcase is an advanced, feed-powered dynamic remarketing solution built for high-volume retail—featuring purpose-built Grid and Detail Stack layouts that enable rapid scanning and clear product storytelling, plus smart backfilling and advanced filtering logic to keep every impression relevant, accurate, and fully populated even as inventory and pricing change.
This feature ensures that your ad unit never has empty spaces; if primary products aren't available, the system intelligently fills slots to maintain a polished, professional look.
Yes, Showcase is designed specifically for high-volume e-commerce brands needing to display extensive product ranges efficiently.
Yes, the format is highly flexible, allowing you to choose the layout that best suits your specific campaign goals or promotional assets.
The format uses real-time user signals to serve personalized lineups, ensuring each customer sees the most relevant products from your catalog.
Absolutely, it is fully responsive and optimized for seamless performance across all major screen sizes and device types.
You simply need your logo and a standard product feed containing image URLs, product names, pricing, and landing pages.
Yes, the format supports the inclusion of optional payment logos to increase consumer trust and purchase confidence.
Yes, like our other formats, it is natively built for the Google Marketing Platform (GMP) for easy trafficking.
The system is automated; once your feed is mapped, the dynamic technology handles the updates to product pricing and availability.
You can track engagement across product-specific interactions, including clicks on individual items within the carousel or grid.
It is ideal for retail brands with broad inventories that need to drive high-volume sales through dynamic, automated creative.