ShopFlow 360 - Runway

ShopFlow 360 Runway is a premium HTML5 carousel ad format specifically engineered for fashion and apparel brands. It is designed to turn product feeds into high-impact, interactive storytelling experiences that drive both prospecting and remarketing performance.

The format utilizes on-site behavior signals (such as product categories viewed or items added to a cart) to dynamically populate the ad carousel. This ensures the products displayed are highly relevant to the user’s recent journey on your site.

This format is built for the Google Marketing Platform (GMP) and is fully compatible with:

• Google Studio
• Campaign Manager 360 (CM360)

Yes. ShopFlow 360 Runway is built with a mobile-first approach, ensuring swipe and hover interactions are smooth and intuitive across all screen sizes and device types.

In many cases, we can leverage your existing feed after a conversion process. If your current feed is not compatible, our team will provide exact specifications and QA support to optimize it for dynamic creative remarketing and prospecting.

We ensure the final feed connects seamlessly with the data layer for 1:1 product and category remarketing.

The key difference is intelligent automation. Standard banners require constant manual updates, while the Runway format connects to your product data using rule-driven filtering.

You define the logic once, and the ad automatically showcases seasonal arrivals, trending products, or personalized remarketing inventory. This keeps the creative fresh and helps drive stronger engagement and click-through rates.

Yes. Fivestones is a specialized ad development partner with deep expertise in the Australia, Hong Kong, and China markets. We understand the regional landscape, regulatory environments, and consumer behaviors needed for success across APAC.

While the format uses proven performance templates, the visual styling can be fully customized. Colors, fonts, logos, and button states can all be aligned with your brand guidelines and seasonal campaigns.

Because it is a rich media format on GMP, you gain full visibility into campaign performance. In addition to impressions and clicks, you can track:

• Card swipes
• Product clicks
• Hover-to-expand interactions

Yes. ShopFlow 360 Runway is specifically optimized for dynamic remarketing. By reflecting the products users have interacted with on your site, the format encourages them to return and complete their purchase.

You can instantly update your campaign focus by adjusting the rule-driven filters in your product feed. For example, you can shift from a "Summer Sale" to a "New Fall Collection" without needing a full creative rebuild.

Simply reach out to the Fivestones team. We will guide you through asset requirements, feed mapping, and the trafficking process to ensure your campaign launches smoothly and performs effectively.