Best for: Conversion, Consideration
Sizes: 300X600, 970x250, 300X250, 728X90
Devices: Mobile Web, Desktop
Platform: Studio, CM360
Ad Type: Rich Media
Assets: Hire product feed (name, daily price, image, landing URL), logo, optional promo labels/badges
Format Type: Remarketing, Data-Driven, Carousel, Shoppable
This format is specifically engineered for the hire and rental industry, enabling equipment and inventory providers to showcase products dynamically based on user intent.
It uses on-site signals ike specific equipment viewed or categories searched, to serve a personalized lineup of rental items, making the ad highly relevant to the prospect.
Yes, the format supports deep data-binding for specific fields like "Price Per Day" or "Price Per Week," ensuring transparent and accurate pricing for users.
Absolutely. Through rule-driven filtering, the ad can be set to only display items that are currently in stock or available for hire in real-time.
If a user’s specific search history is limited, the format intelligently backfills the carousel with relevant top-tier inventory or promotional items to ensure a complete ad experience.
Yes, the format allows for optional promotional labels, badges, or condition markers (e.g., "New Arrival" or "Special Offer") to be overlaid on product images.
It is built for the Google Marketing Platform (GMP) and is fully compatible with Studio and Campaign Manager 360 (CM360).
Yes, the format is fully responsive and optimized for touch interactions on mobile web as well as traditional desktop environments.
You will need a hire-specific product feed containing item names, images, daily/weekly rates, and direct landing page URLs for each piece of inventory.
Yes, the feed can include location-specific data, allowing you to showcase equipment available in the user's nearest branch or region.
In addition to standard clicks, you can track rich media interactions such as carousel swipes, specific equipment clicks, and engagement rates per category.
Since the ad is powered by your product feed, any changes to your inventory, pricing, or availability are automatically reflected in the live creative.