LOCATE 360

Locate 360 is a premium, interactive, geo-targeted map experience that transforms location data into a branded discovery journey. It combines custom map design, live data, product storytelling, and measurable interaction to help users find relevant locations in a more engaging and conversion-ready way.

Locate 360 is not just a utility layer. It is a fully branded rich media product that blends design, technology, and geo-intelligence into one premium experience. Instead of sending users away immediately, it brings discovery into the ad itself through branded maps, custom markers, dynamic location logic, and integrated product or store messaging.

Locate 360 uses geo-targeted logic to make the map more locally relevant to the user. When location signals are available, the experience zooms the map toward the user’s specific area, helping surface nearby destinations in a more immediate and useful way.

If a precise location cannot be found, the experience gracefully falls back to a broader default view, such as the full city or country. This ensures the unit remains useful, navigable, and visually strong on every impression, even when granular location data is unavailable.

Yes. Locate 360 uses branded maps with custom visual styling, custom markers, and a design system tailored to the advertiser. The result is a map-led experience that feels unmistakably on-brand rather than generic or off-the-shelf.

Yes. Locate 360 is designed to work with structured data feeds, allowing store, product, and location information to dynamically populate the experience. This supports more scalable campaigns, easier updates, and stronger relevance across markets and placements.

The experience can surface store details, product information, hero imagery, branded messaging, logos, and call-to-action content. This allows the format to function as both a discovery tool and a storytelling surface within one interactive unit.

Users can explore a branded map, interact with custom location markers, reveal store or product details, and engage with map controls such as zoom in and zoom out. The unit is designed to encourage active exploration while keeping the journey intuitive and conversion-focused.

Yes. Locate 360 includes custom counters to measure meaningful engagement across the experience. This includes marker interaction, map engagement, search behavior, store information clicks, product exits, and dedicated zoom in / zoom out tracking for deeper interaction visibility.

In addition to custom counters, Locate 360 benefits from the rich media reporting available in Studio, with reporting passed into CM360. This provides a stronger measurement framework across both custom interaction events and standard rich media campaign reporting.

The measurement approach helps prove not just clicks, but depth of engagement. It shows how users interacted with the map, how they navigated the experience, and which elements drove the strongest response. That gives teams better visibility into both performance and user intent.

Locate 360 is especially effective for consideration, conversion, and location discovery campaigns. It is well suited for brands that want to connect storytelling with utility — particularly when store relevance, local presence, or nearby availability plays a role in performance.

Because it combines high-end branding, custom map design, geo-targeted logic, feed-driven content, and advanced measurement in one sophisticated experience. It delivers more than visibility — it creates a branded, location-aware interaction layer that feels premium, purposeful, and highly measurable.

Locate 360 is ideal for brands that want to elevate local discovery into a richer brand experience, especially across retail, lifestyle, automotive, fitness, hospitality, and other location-led categories where relevance and proximity can influence action.