Best for: Consideration, Conversion
Sizes: 300X600, 320x480, 970x250
Devices: Mobile Web, Desktop
Platform: Studio, CM360
Ad Type: Rich Media
Assets: Image, Text, Branding, Form Fields, Response States
Format Type: Lead Gen, Form
LeadFlow 360 is an advanced display format that allows brands to capture lead data directly within the ad unit using embedded forms.
It creates a seamless journey by moving users from attention to action within a single ad experience, removing the need for an external landing page to start an enquiry.
The ad uses a series of integrated form states to guide the user. This includes Focus states to highlight active fields, Validation states to catch errors (like typos in an email) in real-time, and Error Response states that prompt users to fix missing info. This ensures a clean, successful submission before the ad transitions to the final Success state.
Yes, it is specifically built for consideration and conversion stages, making it ideal for capturing high-value intent and driving direct enquiries.
LeadFlow 360 supports standard high-impact sizes including 300x600 (Half Page), 320x480 (Mobile Interstitial), and 970x250 (Billboard).
The format is fully optimized for both mobile and desktop environments to ensure broad reach across all audiences.
LeadFlow 360 is built for the Google Marketing Platform (GMP) and is natively supported by Studio and Campaign Manager 360 (CM360).
You will need to provide branded images, text/copy, branding assets (logos), form field requirements, and response state messaging.
Yes, form fields are customizable to your specific needs, such as capturing "Full Name," "Phone Number," and "City/Region."
Yes, the ad includes field validation states to help users correct errors (like invalid phone numbers) before they submit the form.
We include custom tracking metrics for form interactions, submissions, success states, and even error occurrences, all viewable in CM360 reporting.
Users receive an immediate "Success Response" within the ad unit, such as a thank you message confirming that a specialist will be in touch.